LAS VEGAS, NV – JANUARY 6, 2014 – Aha Radio by HARMAN announced today that it has partnered with Univision Radio, the leading Hispanic radio group that owns and operates 69 broadcast radio stations in 16 of the top 25 U.S. markets, to integrate over 65 radio stations from the Uforia digital music service into Aha-enabled vehicles and mobile apps. This partnership represents a continuing effort by Univision Radio to provide Hispanic audiences with high-quality content across all its platforms. For Aha, this is another step to further expand its content offerings and specifically, to provide high-quality content to Hispanic audiences in the United States.
The integration of Univision Radio’s top radio stations and digital channels into the Aha platform essentially delivers the breadth of content from Uforia’s digital music service into the connected car, offering drivers across the globe exclusive genre channels not available on broadcast radio and specially curated by Univision Radio programmers including: “Kumbiazo,” “El Sancho,” “Planeta Rock,” among others. The breadth of Hispanic content will be delivered to over two million Aha-enabled vehicles and mobile app users. The Aha Radio mobile app is integrated into more than 50 car models of 14 leading automakers including Acura, Chrysler, Ford, Honda, Mazda, Porsche, Scion, Subaru and Toyota.
“This new partnership with Aha Radio helps us continue to serve and reach our listeners in new and meaningful ways,” said Jose Valle, president of Univision Radio. “The growth of digital music and our Uforia app is driven by our ability to offer our listeners the music they want, wherever they are, regardless of platform.”
Launched in July of this year, the Uforia digital music service aligns Univision’s music efforts under one umbrella and solidifies the Company’s position as Hispanic America’s home for music discovery, regardless of language or platform. As part of its strategy, Uforia includes worldwide premieres on TV, Radio, and Digital, by both established artists (from Prince Royce to Vicente Fernandez and Marc Anthony), and developing artists (from Ariana Grande to Becky G and J Balvin).
Uforia leverages the size and scale of Univision’s media platforms, offering the most cutting edge entertainment to Hispanic America, which constitutes 17% of the total United States population, or 55 million people (2012 U.S. Census Bureau).
“We realize people have choices in the applications they use for music and other content while they are in the car and on the go. We believe the addition of Univision Radio’s content makes Aha a leading choice for Spanish-speaking individuals in America and around the globe,” said David Slump, executive vice president and president, Automotive Services, at Harman International.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; UniMás, a leading Spanish-language broadcast television network reaching 89% of U.S. Hispanic households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of six cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Distrito Comedia; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico as well as Uforia, the leading Hispanic digital music service; UVideos, the first bilingual digital video network serving Hispanic America; an Interactive network of online and mobile apps and products including Univision.com, which continues to be the No. 1 most-visited Spanish-language website among U.S. online Hispanics, and Univision Partner Group, a specialized advertising and publisher network. UCI’s assets also include a minority stake in El Rey Network, a new 24-hour English-language network founded by maverick filmmaker Robert Rodriguez, and Fusion, a news, pop culture and satire TV and digital network launched as a joint venture with Disney/ABC Television Network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.
About Aha Radio
Aha Radio is an interactive service of HARMAN that makes Web content as easy and safe to use as radio. Delivering an "interactive 4th band of radio" experience to over 2 million Aha-enabled vehicles, Aha Radio currently works with 14 automotive manufacturers and is offered in over 50 models of vehicles including Acura, Chrysler, Ford, Honda, Hyundai, Mazda, Porsche, Scion, Subaru and Toyota. Aha Radio is available in over 60 countries through 47 mobile app stores in North America, Europe, South Africa, South America and Australia. Visit us at www.aharadio.com.
HARMAN designs, manufactures, and markets a wide range of infotainment and audio solutions for the automotive, consumer, and professional markets. It is a recognized world leader across its customer segments with premium brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, and Mark Levinson® and leading-edge connectivity, safety and audio technologies. The company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 14,600 people across the Americas, Europe, and Asia and reported sales of $4.5 billion for the twelve months ended September 30, 2013. The company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR. Please visit www.harman.com for more information.